Custom line of reversible Tote bags made from T-Shirts
As consumers, we are caught in a cycle of buying the next best thing.
The Tee-Tote acts as a means of transporting hobby items from inside the house to wherever the user intends to continue their craft or activity. A number of modular pockets were designed to hold a variety of items. The Tee Tote aims to focus on sustainability.
There are countless tote bags out there. But the sustainable aspect of the Tee-Tote adds significant value. Everyone has clothing items that they hold onto that aren’t able to be worn anymore. We all naturally gain emotional attachments to items based on memories. For users to be able to donate items that held emotional attachment to them, and then receive those items back as a newly usable item, it is exponentially less likely that they will replace the item with another.
Idea Development
Focuses:
Sustainable, emotional attachment, versatility, modularity.
Elements:
Reversible sides, large zipper pocket, multiple small pockets, key ring, straps.
Pricing Market Exploration
Goal: Establish gap in market
Focus in Epipelagic and Hadal Experiences in relation to Price Points in the existing market.
